What is brand story photography?
Brand story photography for creatives.
Meet the Maker images for Facebook, Instagram, Pinterest and website.
You’ve probably guessed by now that your website and social media are your shop window to what you do, but creating a visual story to connect with your audience and standing out from the crowd isn’t always easy.
These are visual platforms above all else, so having lovely styled images to show you and your product or service off is imperative.
But where to start?!
This is where the magic begins - your ideal client.
They’re not just someone who likes what you do! They’re a human being, who is looking for you to solve their problem.
You aren’t just selling a product or service, you are selling YOURS and this is where brand story photography comes in.
Let me give you an example: Letters from Emily
Emily creates wedding stationery. Actually, Emily creates unique, bespoke, hand-drawn, wedding stationery.
In a nutshell, Emily’s ideal client reads Rock and Roll Bride, they want personal, unique, curated wedding stationery and they want it from a wedding stationery designer who can offer great customer service and is passionate about what they create. They want a wedding stationer who is highly trained and skilled in their craft. They love colour and personal touches. They want a sense of how their stationery is created, and what Emily looks like because that feels more personal to them when they’re creating a very special part of their wedding with her.
So how did we create a brand story for Emily’s ideal client?
1 - The maker
Putting your face to your product shows confidence, it helps build a subconscious relationship when people contact you.
2 - The making
Showing the time you put into your product reflects the value of what you create.
3 - The detail
Showcasing how unique your work and product is.
4 - The pretty stuff
Styled images of your product that brings all these elements together.